
Don't Judge This Chicago Warehouse by Its Cover. HGTV's Alison Victoria Transformed It Into a Parisian Sanctuary.
The Reddit title was "Major case of 'Don't judge a book by its cover'" — and from the street, 2733 N. Pulaski Road in Chicago's Logan Square West looks exactly like what it is: a 1927 brick bowtruss commercial building. Behind that facade, HGTV designer Alison Victoria has converted 7,000-plus square feet into a Parisian-inspired live-work sanctuary with an 80-foot skylight atrium, a spool, faux olive trees, Calcutta turquoise marble, and antique French doors. The listing price is $2,999,999.
What's Behind the Facade
The street-facing portion of the building is a dedicated live-work space with its own bedroom, office, and full bathroom — a seamless transition zone between public and private. Push through the antique French doors and the scale changes immediately: a dining area with 20-foot ceilings and floor-to-ceiling onyx cabinetry with a library ladder, a kitchen centered on a Calcutta turquoise marble waterfall island with a Thermador MicroDrawer, a Dacor wine dispensing unit, a Miele espresso machine, and a 60-inch BlueStar double-oven range. A theater room, a custom bar, and a living area connect before arriving at the centerpiece: a 1,680-square-foot courtyard atrium with heated marble floors, an 80-foot skylight, supplemental pyramid skylights, faux olive trees, Parisian antique furnishings, a gas fireplace, and a spool — the combined spa and pool that anchors the entire space. Off the courtyard: a gym, an infrared sauna in the mudroom, and two separate heated two-car garages. The primary suite has a stone fireplace, stained glass doors opening directly onto the atrium, and a wet room with natural stone and heated herringbone tile floors.
The Concept — and the Location
The design concept is Parisian live-work loft by way of Logan Square — old-world European materials and atmosphere inside a thoroughly Chicago industrial exterior. The live-work zoning allows for professional use of the street-facing portion while keeping the residential sanctuary entirely private behind it. The building was originally constructed in 1927 and underwent its major renovation in 2023. At $2,999,999 for 7,000-plus square feet in West Logan Square — a neighborhood with genuine cultural momentum, transit access, and proximity to the best of Chicago's northwest side — the price reflects both the finish level and what Alison Victoria's involvement adds to a listing. The exterior, to be clear, still looks like a brick commercial building on Pulaski Road. That is entirely the point.
The Internet Has Thoughts
Naturally, this listing caught the attention of Reddit's r/zillowgonewild community. See what people are saying about it here.
An 80-foot skylight atrium, a spool surrounded by olive trees, Calcutta marble, antique French doors — inside a building that looks like a warehouse from the street. View the full listing here.














