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A commercial street in Logan Square West, Chicago, with brick industrial buildings and neighborhood retail along North Pulaski Road.
Real Estate

Don't Judge This Chicago Warehouse by Its Cover. HGTV's Alison Victoria Transformed It Into a Parisian Sanctuary.

The Reddit title was "Major case of 'Don't judge a book by its cover'" — and from the street, 2733 N. Pulaski Road in Chicago's Logan Square West looks exactly like what it is: a 1927 brick bowtruss commercial building. Behind that facade, HGTV designer Alison Victoria has converted 7,000-plus square feet into a Parisian-inspired live-work sanctuary with an 80-foot skylight atrium, a spool, faux olive trees, Calcutta turquoise marble, and antique French doors. The listing price is $2,999,999.

What's Behind the Facade

The street-facing portion of the building is a dedicated live-work space with its own bedroom, office, and full bathroom — a seamless transition zone between public and private. Push through the antique French doors and the scale changes immediately: a dining area with 20-foot ceilings and floor-to-ceiling onyx cabinetry with a library ladder, a kitchen centered on a Calcutta turquoise marble waterfall island with a Thermador MicroDrawer, a Dacor wine dispensing unit, a Miele espresso machine, and a 60-inch BlueStar double-oven range. A theater room, a custom bar, and a living area connect before arriving at the centerpiece: a 1,680-square-foot courtyard atrium with heated marble floors, an 80-foot skylight, supplemental pyramid skylights, faux olive trees, Parisian antique furnishings, a gas fireplace, and a spool — the combined spa and pool that anchors the entire space. Off the courtyard: a gym, an infrared sauna in the mudroom, and two separate heated two-car garages. The primary suite has a stone fireplace, stained glass doors opening directly onto the atrium, and a wet room with natural stone and heated herringbone tile floors.

The Concept — and the Location

The design concept is Parisian live-work loft by way of Logan Square — old-world European materials and atmosphere inside a thoroughly Chicago industrial exterior. The live-work zoning allows for professional use of the street-facing portion while keeping the residential sanctuary entirely private behind it. The building was originally constructed in 1927 and underwent its major renovation in 2023. At $2,999,999 for 7,000-plus square feet in West Logan Square — a neighborhood with genuine cultural momentum, transit access, and proximity to the best of Chicago's northwest side — the price reflects both the finish level and what Alison Victoria's involvement adds to a listing. The exterior, to be clear, still looks like a brick commercial building on Pulaski Road. That is entirely the point.

The Internet Has Thoughts

Naturally, this listing caught the attention of Reddit's r/zillowgonewild community. See what people are saying about it here.

An 80-foot skylight atrium, a spool surrounded by olive trees, Calcutta marble, antique French doors — inside a building that looks like a warehouse from the street. View the full listing here.

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